The majority of your customer's research, admire and make purchases online today, and that means you need the best digital imagery of your products possible. Quality product photography doesn't just show the detail of your watches and display them at their best, it also conveys the ethos and values of your brand alongside the design message you have created.
With extensive industry experience including our own products, our photographic team covers every aspect of the perfect presentation of your watch products. From designing the approach to taking and editing every image, we create the ultimate in watch photography to display your watches at their very best with an engaging, powerful story.
Advanced Watch Photography Process
We complete the entire process in-house using our own highly experienced photography experts. For your watches, the process runs as follows:
Setting – Lighting – Shoot – Edit – Feedback
The setting is the beginning of the journey, deciding how to present your watches. The choice here, whether in-box, on-wrist, plain background bare watch or a lifestyle shoot, is influenced by your campaign, the message you wish to convey and the products themselves.
Once that is established, we then focus on the most important aspect of any product shoot, the lighting. Lighting is crucial in capturing the pin-sharp detail that is important with watch production. Good hand watch photography lighting can also set the mood and tone, which in turn influence the way your brand is perceived.
During the shoot itself, we use cutting-edge imaging equipment to ensure technical perfection for all of our work. Finally, our team will edit the files to enhance the final images of your wrist watch product photography. From there, we receive your feedback and make any small adjustments you may request before images move on to printing or publication.
The Key to Good Watch Photography
There are two aspects of watch photography that are crucial to getting good results. The first is lighting, the second is the focus. Well-lit products that avoid unsightly shadows always look better, and here a lightbox or multiple flashes can make the difference. Even lighting across the watch is essential to allowing the image to capture the many fine details in a modern watch, but direct light can often cause problematic reflections across the crystal. To remedy this, the lightbox, or using multiple diffused lights and softbox setups can light all angles without placing a direct light onto the shiny surface.
The other crucial part of watch photography is the focus. As you are generally trying to fill the frame with the whole watch or specific parts of the product, in most cases you will be taking images from relatively close positions, if using a macro lens, often just a few inches. At this range, depth of field can be extremely narrow, so minor focus adjustments can throw large areas of the image out of focus very easily. Always check that the parts you need in focus actually are, whether using focus peaking if your camera supports it, or by taking several shots from a fixed tripod, adjusting to get the effect you want.