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Do You Know Why Watches in Advertisements Always Show 10:10?

Oct 13,2023/Watch Education

When watching watch advertisements, have you ever noticed that almost all the custom made watch dials have their time set at 10:10? This may seem like a small and arbitrary detail, but in reality, it represents a perfect balance of carefully designed aesthetics.


The beauty of symmetry at 10:10


The choice of setting the time at 10:10 is not coincidental. This time point is considered the most visually appealing. When the hands are positioned at this time, they form a smiling face, which conveys a positive and pleasant emotion and subconsciously evokes joyful thoughts. This smiling image leaves a positive impression in the viewer's mind and establishes an emotional connection with the watch brand.


Focusing on the brand logo


In watch advertisements, the display of the brand logo is crucial. Setting the time at 10:10 creates an open center position on the dial, providing a clear showcase for the brand logo. This not only enhances brand recognition but also makes it easier for viewers to identify the wrist watch manufacturers. Additionally, the 10:10 time setting ensures that the hands do not obstruct the brand logo, ensuring its visibility.


Creating positive associations


The 10:10 time setting conveys not only a smiling emotion but also positive associations. The number 10 is considered a symbol of positivity and is often associated with success, perfection, and victory. This positive association helps establish a positive image of the brand in the viewer's mind and makes it a symbol that inspires pleasant emotions and confidence.


Visual harmony and attraction


The 10:10 time setting presents a perfect symmetry visually. The hands' position creates a sense of balance and harmony on the dial, which attracts the viewer's attention and generates more interest in the watch. At the same time, symmetry conveys a sense of order and neatness, evoking thoughts of precision and high quality.


Whether it is the beauty of symmetry, the display of the brand logo, or the creation of positive associations, the 10:10 time setting plays an important role in watch advertising. This detail is carefully designed and thought out to create maximum visual appeal and emotional resonance. So, the next time you see custom watch dials showing 10:10, you will understand that it represents the aesthetic beauty meticulously crafted by wrist watch manufacturers. This small time setting is not just about displaying the time; it is an important element in conveying brand values and emotional connection.

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+86-755-28192285